Meet Alan

Alan’s personal mission is to provide an unwavering commitment to PEOPLE—clients, team, and community. He believes financial advising is not just about numbers, but about understanding the unique needs of each individual.  A Certified Public Accountant (CPA), Alan began his career by establishing a tax practice, Rothstein & Co., CPA’s. Recognizing the growing need for more comprehensive financial advice among his clients, he expanded his services and founded Asset Strategies, Inc., a fee-only registered investment firm, over 20 years ago.

Known for his humor and honesty, Alan ensures that every interaction is not only informative but also enjoyable. He understands that behind every financial decision is a person or family, and he takes great pride in being a trusted advisor and confidant.

In 2024, Alan was proud to merge his business with his daughter’s, together leading Siena Private Wealth. This partnership has not only strengthened the firm's capabilities but also fulfilled his vision of working and growing alongside his family. As Alan continues to lead with passion and integrity, he remains dedicated to fostering a culture of trust and excellence within the firm, aiming to provide every client the highest level of personalized financial guidance.

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Education:
M.A. in Business, Western New England 
B.S. in Accounting, New York University

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Certifications:
Personal Financial Services (PFS)
Certified Public Accountant (CPA)