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Asset Strategies, Inc. is excited to now

be a part of Siena Private Wealth, LLC.

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Money can't buy happiness. But, we believe, a healthy relationship with money can.

Our mission is to help you identify those priorities that could set you on a path to financial wellbeing—whether it be maintaining a career that pays little but fulfills a lot; financially supporting other family members; sending your children to elite colleges; or making significant charitable contributions to causes you care about.


We then apply our quantitative knowledge, ranging from complex tax planning to charitable trust strategizing to custom portfolio management--to set you on a path to meet those goals.


Kinderhook, NY

The Road to Siena Private Wealth


Marisa's grandfather, Leo Simon, lovingly referred to as Poppy, dropped out of the seventh grade to drive a truck to support his family—a group of 7 squeezed into a Lower East Side tenement in New York City. At a young age, Poppy purchased his first vehicle and started his own business, Simon Haulage.

Why the name "Siena"? "Siena" pays homage to the bucolic Tuscan region of Italy, where Marisa is most inspired to savor the flavors, beauty, and richness of life. We strive to support clients, through financial care, so you may be similarly inspired.

The early lessons Marisa learned from Poppy and her parents, who followed in Poppy’s self-employed footsteps, prepared her to be nothing short of a terrible employee, but, ultimately, a thriving, innovative entrepreneur. Indeed, Marisa was raised to respect independent, honest, out-of-the-box thinking from infancy. In our family, respect needed to be earned every day, whether from your family, colleagues or clients.


Marisa launched Siena Private Wealth out of this long family tradition of serving community through locally-owned small business, starting each day with the aim of again earning the right to be my clients’ trusted advisor.  

In 2024, Alan Rothstein, Marisa's dad and life long role model, brought his firm, Asset Strategies, Inc., under the Siena umbrella. Alan founded Asset Strategies in 1995. As a Certified Public Accountant and Personal Financial Specialist, Alan has provided personalized and honest financial guidance to individuals, families and non-profits for almost thirty years. As a team, Alan and Marisa now work together to serve their clients as an extension of their very own family.


New York, NY

Advisory Services Network


Marisa Rothstein,

JD, Certified Financial Planner (CFP®)

Lead Advisor

A Certified Financial Planner and Accredited Estate Planner, Marisa also holds a JD from Cardozo School of Law, a Graduate Certificate in Labor Studies from the City University of New York, and a B.A. in Sociology from Vassar College.


Marisa serves on the Board of Trustees Finance Committee of the Kinderhook Memorial Library; acts as Vice President-Head of Development for the Thon Met African Peace Foundation; and provides pro bono financial advice as a volunteer for Savvy Ladies.



Advisory Services Network

ASN, a Registered Investment Adviser (RIA) registered with the U.S. Securities and Exchange Commission in 2010, provides compliance and administrative support to independent financial advisors across the country. The Managing Members of ASN, Thomas C. Prescott, Jr., and David E. Paulukaitis collectively have over 65 years experience in the Financial Services Industry. ASN has developed a reputation for delivering high quality service to its investment professionals and their offices. 


Lead Financial Advisor

Alan Rothstein


Alan is the founder of Asset Strategies, Inc., as well as the founder and principal of Rothstein & Co., LLC.  Alan is passionate about helping individuals, families and businesses meet their financial goals. With over 40 years of experience as a CPA and financial advisor, Alan knows the ins and outs of successful tax planning and long-term investing. Alan holds a bachelor’s and master’s degree in accounting and has earned the Personal Financial Specialist (PFS) designation from the AICPA.

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Client Services Specialist

Laura Reynolds

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Sherry Sheehan

Director of Operations

Compliance & Administrative Support


Sydney Robinson manages all shredding for Siena Private Wealth. When not helping Mom at the office, Sydney enjoys exploring nature, conducting science experiments and making art. She is a 2nd grader at Woodland Hill Montessori.

Sydney Robinson

Head of Internal Security

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Meet Myrtle, the company's slow and steady mascot. She's been with us for years and has never missed a day of work.


The Turtle



Avon, CT

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Personal Financial Planning >

Whether you’re saving for your children's college or already retired and drawing on your investments for income, we help you make the most of your assets.

We'll work together to develop a savings and spending plan that considers all sources of income and savings and help decide how best to invest and use each savings vehicle for maximum benefit.

We offer financial planning for all clients whose investment portfolios we manage, as we believe it is critical to understand the total financial pictures of our clients to effectively invest.

Investment Management >

We focus on what we can control--smart asset allocations and tax efficient portfolio management--with little consideration of market noise and help you stay on course even when that noise, or emotions, get loud.

We develop custom portfolios with a mix of institutional mutual funds, stocks, and Exchange Traded Funds (ETF's), to provide cost-effective exposure to the asset classes we believe are most likely to help you reach your goals with the least amount of risk.




This site may contain links to articles or other information that may be contained on a third-party website. Advisory Services Network, LLC is not responsible for and does not control, adopt, or endorse any content contained on any third-party website. The Dow Jones Industrial Average (DJIA) is a price-weighted index of 30 actively traded blue chip stocks.  Indexes are unmanaged and do not incur management fees, costs or expenses.  It is not possible to invest directly in an index. Mutual funds are offered only by prospectus.  Carefully consider the investment objectives, risks, charges and expenses of mutual funds before investing.  This and other information is contained in each fund’s prospectus, which can be obtained from your investment professional and should be read carefully before investing.


Proud to support her community, both locally and globally, Marisa donates 3% of net profits to charity. We work with clients and family to select different charities to support annually; let us know if you have a worthy cause you think we should consider. 

2022 Beneficiaries

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Center for Law and Justice


American Indian College Fund


Jewish World Watch

2021 Beneficiaries


Stem from Dance

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Natural Resource Defense Council

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Thon Met African Peace Foundation

AMERICAN INDIAN COLLEGE FUND (2021 designated beneficiary)

2021 Siena Beneficiary


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P: 860.969.7458

Hudson Valley

5 Chatham St.

PO Box 231

Kinderhook, NY 12106


350 West 50th St. Suite 22F

New York, NY 10019


80 West Avon Road

Avon, CT 06001

We look for a good fit with potential clients. That's why we always start with a complimentary initial consultation so we can learn more about your goals and how we might support them, without the pressure of any commitment.

This material is provided as a courtesy and for educational purposes only. 
Please consult your investment professional, legal or tax advisor for specific information pertaining to your situation.
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